Bel-Aire Associates

Gevalia Kaffe – Kraft Food’s

Bel-Aire Associates is a catalog marketing agency located in New York, NY. I started as the Associate Catalog Manager and was promoted to Account Manager of Creative Services after six months. At Bel-Aire, I managed the catalog account for Gevalia Kaffe.

Account Manager:
• Developed and managed the timelines for each stage of the catalog’s marketing, creative approval and production processes.
• Interacted directly with Gevalia Brand Manager in order to resolve issues.
• Collaborated in the conceptualization, strategic development and implementation of creative production.
• Supervised and produced all studio and location photography. Negotiated rates and usage for all talent.
• Administered copywriters in developing promotional material for catalog items, messages and headlines.
• Proofed all documents including layouts and business communication tools before presentation to client.
• Managed mailing segment: offer versions, quantities, in-home and insertion dates, and plate changes.

Account Management